Dyson introduces Flyaway Attachment for salon standard smooth finish

New hair tool, developed for the Dyson Supersonic^TM hair dryer, harnesses the Coanda effect to hide flyaways – without extreme heat.

• Healthy, salon style at home. New Flyaway attachment mechanises professional stylists’ technique to smooth frustrating flyaways, without extreme heat
• Engineered for different hair types. The Flyaway tool adds to the Dyson Supersonic attachments designed to style different types of hair, including the re-engineered Diffuser and Styling Concentrator

 

MANILA, PH. 15 SEPTEMBER 2021. Dyson has today unveiled a new hair tool for the Dyson Supersonic^TM hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat.

The new Flyaway Attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson Airwrap^TMstyler – to attract and lift longer hairs to the front, whilst pushing flyaways through the tress and out of sight.

Hiding flyaways increases strand alignment and enhances natural shine.

Emma Sheldon, Dyson Hair Care Category Director, said: “Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaways. Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight. We set out to find a way to innovate a way to mechanise this method for the everyday styler. The new Dyson Flyaway Attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage.”

Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. Whilst stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways.

Jen Atkin, Dyson Global Styling Ambassador, said: “I think we can all agree that flyaway frustration is real! Nothing feels as good as that salon blow dry finish. The trick to tame annoying flyaways is a core skill for a stylist. However, we want our clients to now be able to get that same glossy finish at home. Dyson’s latest attachment does exactly that – it allows smooth seekers to get a super sleek finish, on their own, not just from the salon.” 

Engineers tested a range of angles before reaching the optimum semi-circular curve that gives the Flyaway Attachment its distinct shape. Early prototypes feature a closed circular loop, yet through further testing, engineers identified the bottom of the circle to be superfluous. Dyson’s lean engineering philosophy fuelled further iterations to remove surplus material, without impacting performance.   

The Dyson Supersonic^TM Flyaway Attachment is a unique form. Dyson has a heritage of changing the shape of convention, spearheaded by the Dyson Supersonic^TM hair dryer, a tool engineered to deliver a spectrum of styles across different hair types, without extreme heat. 

Motor enabled and engineered for different hair types.

The Dyson Supersonic^TM hair dryer is powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm – up to 6 times faster than other hair dryer motors. The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. Air Multiplier^TM technology amplifies air by three times to produce a high-pressure, high-veolcity jet of controlled air, for fast drying and precision styling.

After rigorously testing different hair types in our laboratories, we’ve engineered different attachments for the Dyson Supersonic^TM hair dryer to style different types of hair.  Dyson engineered attachments include the Smoothing Nozzle, Styling Concentrator, and Gentle Air Attachment.

Buy Direct from the people who made it

The new Flyaway Attachment is fully compatible with existing models of the Dyson Supersonic^TM hair dryer and will be available within the box of new machines purchased from Sept. 15, 2021, priced at PHP24,500.00. To buy, learn more and experience the Dyson Supersonic^TM hair dryer, visit Dyson Demo Stores. For more information, visit www.dyson.ph